Sea Ray is the world's
largest manufacturer of superior quality pleasure boats, producing
more than 50  models
ranging from 18 to 68 feet. No other pleasure boat manufacturer
in the world offers such variety. The four families of Sea Ray
products include Sport Boats, Sport Cruisers, Sport Yachts, and
Yachts. Sea Ray's range of products was augmented even further in
1995 with Ray Industries' acquisition of a new subsidiary, Baja,
the world's largest manufacturer of performance boats, and in 1996
with the purchase of the legendary Boston Whaler line of recreational
fishing and commercial boats.
Sea Ray's employees at
its seven manufacturing facilities, as well as employees at Baja
and Boston Whaler, are committed to ensuring that Sea Ray customers
are ultimately and totally satisfied. This commitment is not merely
an ideal, but a corporate policy. As a result, Sea Ray's customer
satisfaction ratings are among the highest in the world, and the
resale value of Sea Ray boats is unsurpassed.
Founded in 1959, Sea Ray
was one of the first boat builders to use fiberglass and other high-tech
composite materials in the construction of pleasure boats. The company's
continuing innovations in unique styling, performance, interior
design, technical systems, and many other areas, plus many revolutionary
breakthroughs in technology and quality manufacturing processes,
have placed Sea Ray at the top of the world's pleasure boat builders
for over a quarter of a century.
In 1986, Sea Ray became
part of the Brunswick Corporation. Sea Ray, together with the other
divisions, makes Brunswick the world's largest producer of marine
engines and boats. At twice the size of the next largest marine
company, Brunswick's strength and expertise give Sea Ray the resources
to employ the industry's best people and allow them to fund the
ideas, innovations and investments required to be the industry
leader.
Sea Ray's focus on quality
is evidenced by a complete line of boats that not only meet but
also exceed the standards set by the United States Coast Guard,
the National Marine Manufacturers Association, the American Boat
and Yacht Council, and the International Organization of Standards
(ISO). Sea Ray, in fact, is the first pleasure boat manufacturer
to be certified for meeting the high ISO 9002 standards - a feat accomplished
by all seven plants.
Quality. At Sea Ray, it's
not just exacting attention to details. Or careful desire to use
only the best suppliers, materials and components. Or employing
the highest caliber people in the industry. Or four decades of being
committed to be the very best in the boating industry. It is, for
everyone in the Sea Ray family, a way of life. |
